Archive for the ‘Branding’ Tag

Inspiration   Leave a comment



Geesh.  If I didn’t know better I would think that I had fallen off of the Face of the Earth.  Almost a whole month has passed since my last entry.  Where has the time gone?  How did I lose track?  All those good intentions and hmm…  What happened?

Well, I honestly was going to tell you what had happened but something came up this week.  I felt it was more important for you to know this, so you will just have to wait to find out where I was and what I was doing at a later time and read this instead.   I can guarantee that you won’t be disappointed by reading this.  If you are???  We need to talk.

The other day a candidate of mine sent me an email.  It was titled You Inspired Me and I instantly had goose bumps.  Rebecca and I talk all the time about how we are the Jerry Maguire’s of the Recruitment Industry so to actually have that title directed to me was an amazing feeling.  I didn’t even have to open the email.  I was already beaming with pride and grinning from ear to ear.  Curiousity didn’t take long to get the better of me though and I began to grow impatient as it seemed to take forever for the enigma before me to unveil itself. 

Within the email was a link which opened to a personal blog.   Aside from telling you that this person began to write about their experiences as a parent and that as I made my way through the blog I became a puddle, I wish for the rest of the details to remain private.  It truly was a gift for me.  Better than receiving flowers!  I was honoured.  I inspired someone to write a blog and capture all the wonderful memories of being a parent to their child.  Not only had I inspired them but they trusted me and shared it with me. 

Somewhere along the way that candidate became a friend.  It isn’t like I had them at hello or anything but there is definitely a level of trust that has been earned over time.  They aren’t looking for new opportunities and I wasn’t looking to move them.  What started with one phone call grew into emails with jokes to make you laugh on a rough or hectic week and eventually someone to bounce ideas off of or call on those days when a kick in the butt was required for motivation. 

This is why I do what I do and this is why I do it the way I do it.

In the end, it has become a gift for several lucky individuals.  

For readers: 

Whether someone stumbles upon it by chance or deliberately there is now a place where they may find help or support and learn that they are not alone.

For the parent:

It has become a gift unto themselves in a multitude of ways and will continue to be so for many years.  It has provided comfort in times of need, acted as a reminder to focus on the positive things and to never take things for granted.   A place has been created for the parent to have a place to tell their story, collect their thoughts and share their experiences. 

For me: 

No matter what happens from here on out, I know that I made a positive impact on a complete stranger.  On those days when I question why bother with the phone calls?  ‘Because’ now leads to concrete evidence that smiles, laughter and listening truly do matter and do make a difference.



Hide and Go Seek   Leave a comment


 Recruiter’s Hide & Go Seek


Seek and Be Sought



This weekend, while my nieces and nephews were visiting, all the kids decided to play hide and go seek.  As one began to count, the others scattered quickly racing to search out the best hiding places.  Between the girls giggling and my nephew trying to hide in the bushes with his red sneakers sticking out from underneath – it did not prove to be a very difficult search.

Just a typical childhood game and yet, while they were playing I realised that Recruiter’s play a somewhat similar version.  We play this game day in and day out however, in the Recruiter’s version, being the last one found does not result in earned bragging rights but rather missed opportunities.  No, I am not talking about the candidates; I am talking about YOU

Do you have any idea how many opportunities you have missed?  Do you know that there are candidates looking for you?  Do you know that as you are using social media tools to track them down, they are using the same social media tools to find you?  You are probably passing each other in Cyber Space!  I know for a fact that this is true because Rebecca and I are receiving calls from the people that you are looking for.  While you are searching for them, they are finding us.  

So what is a Recruiter to do when they find themselves in the position of being both the seeker, and the one sought after?  Follow the same advice you provide to your candidates. 

Get yourself out there and start networking.  With all of the social media tools available to everyone today, there is no excuse for anyone not to have a profile in one form or another.  The amount of time it takes to set up an account is minimal, compared to the possible connections and doors it could open for you.  You don’t have to go all out and opt for every platform that is offered however, you should take the time to compare some of the different tools to see which one you can commit to and use with the greatest ease. 

Passive candidates are looking to be represented by you.  They are searching profiles to find the right person, so tailor yours to be a true representation of yourself and while you’re at it, explain why you should be the one chosen over anyone else.  Make sure that your information is current and includes a list of ways to get a hold of you.  It should be easy to locate your contact information so keep it as close to the top of the page as you can.  (RBS places their contact information in the Summary Section on LinkedIn).  Someone passively looking will want your information to jump out at them.  Should they be required to search for it, they may be inclined to simply skip over you and move on to the next Recruiter.  Social Media can be a very powerful tool.  Don’t under utilize it.  Get it working for you!

Also, don’t wait to begin networking.  Start now!  Your network is an invaluable resource and establishing one has never been easier.  The sooner you begin to connect with people, the sooner you begin to build relationships and through those relationships your network will grow.  If you are looking for niche candidates, go where they are.  Join groups that they are members of and participate in discussions.  By establishing a rapport within these groups and offering yourself as a resource, candidates will be drawn to you and want to become a part of your network.  You can also create your own group and only invite or allow specific candidates to join.  In growing your group you are creating a huge pool for you, and you alone, to draw from.  Just remember that you need to interact with the group or you will lose the candidates!

I know that this is said repeatedly but, remember that no matter the social tool you choose to use, EVERYONE can see what and how you are responding.  Be conscious of your behaviour and etiquette. Sure, it seems like common sense but just look at some of the blogs posted regarding people and their misuse of social media.  Avoid the implications and use it accordingly.

These are only a few suggestions to help you get noticed.  What are some of the things you do to earn bragging rights and gain opportunities in the game of Seek and Be Sought?

Lea McKay

Recruiter’s Career Coach

RBS Staffing Consultants


RBS is the Recruiters Career Coach.

I Know What it is but, How Do I Use it?   Leave a comment


Before you decide to take the plunge and forge ahead with Personal Branding you need know what it entails and how one uses it.  Not looking before you leap, so to speak, can leave your efforts fruitless and result in nothing but a waste of time.  With most of us already feeling like there are not enough hours in the day, do we really need to waste any of them? 

So what does Personal Branding entail and how do you use it?

First and foremost, you need to know that Personal Branding is not for the weak or easily defeated.  The rewards one can reap if done and used properly are infinite however, there is definitely a devotion of time – A LOT of time – required.  Sure, there is the commitment to get out there and be noticed within your target audience but you need to do so regularly.  Taking a break stops all momentum and instead of progressing forward, you will be moving backwards. 

Second, be yourself; promote who you are and what you are trying to accomplish.  Personal Branding consists of authenticity so don’t ‘fake it’.  After all, it should be easy to release your true passion!  Personal Branding should result from genuine efforts.  You want your audience to feel that positive energy you emit.  Let them grab it, consume it and leave them wanting more.  Now that is value!

Next, ensure that what you are offering is, in fact, value.  Whatever it is you share, make sure that it is the best and most current!  Presenting anything else not only wastes your time but your audiences as well. 

When you take the time, are genuine and sharing value you must resist the temptation to constantly re-post.  There are some amazing things out there that need to be shared but, you need to produce your own material as well.  Re-posting doesn’t allow your audience to get to know you or build any type of relationship and in the end, subtracts your value. 

Don’t kid yourself, Personal Branding is not easy.  Most things worth doing aren’t easy though, right?  If you are ready to sweat it out, push yourself ahead of your competition and brand yourself, give me a call.  I am here to assist you and point you towards your path to success.