I Know What it is but, How Do I Use it?   Leave a comment


Before you decide to take the plunge and forge ahead with Personal Branding you need know what it entails and how one uses it.  Not looking before you leap, so to speak, can leave your efforts fruitless and result in nothing but a waste of time.  With most of us already feeling like there are not enough hours in the day, do we really need to waste any of them? 

So what does Personal Branding entail and how do you use it?

First and foremost, you need to know that Personal Branding is not for the weak or easily defeated.  The rewards one can reap if done and used properly are infinite however, there is definitely a devotion of time – A LOT of time – required.  Sure, there is the commitment to get out there and be noticed within your target audience but you need to do so regularly.  Taking a break stops all momentum and instead of progressing forward, you will be moving backwards. 

Second, be yourself; promote who you are and what you are trying to accomplish.  Personal Branding consists of authenticity so don’t ‘fake it’.  After all, it should be easy to release your true passion!  Personal Branding should result from genuine efforts.  You want your audience to feel that positive energy you emit.  Let them grab it, consume it and leave them wanting more.  Now that is value!

Next, ensure that what you are offering is, in fact, value.  Whatever it is you share, make sure that it is the best and most current!  Presenting anything else not only wastes your time but your audiences as well. 

When you take the time, are genuine and sharing value you must resist the temptation to constantly re-post.  There are some amazing things out there that need to be shared but, you need to produce your own material as well.  Re-posting doesn’t allow your audience to get to know you or build any type of relationship and in the end, subtracts your value. 

Don’t kid yourself, Personal Branding is not easy.  Most things worth doing aren’t easy though, right?  If you are ready to sweat it out, push yourself ahead of your competition and brand yourself, give me a call.  I am here to assist you and point you towards your path to success.


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